VP of Marketing

Job Description: Vice President of Marketing 

 

Position: Vice President of Marketing

Location: [Location or Remote]

Type: Full-Time

 

About the Company:

We are a fast-growing B2B SaaS company that delivers cutting-edge solutions designed to help businesses drive efficiency and scale effectively. As we continue to expand, we are looking for a seasoned Vice President of Marketing to lead our marketing strategy and execution, playing a critical role in driving customer acquisition, brand positioning, and overall market growth.

 

Job Summary:

The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s growth objectives. You will lead all marketing functions, including demand generation, brand development, content marketing, product marketing, and digital marketing. This senior leadership role requires a strategic thinker with a deep understanding of the SaaS landscape, strong leadership abilities, and a proven track record of building and scaling high-performing marketing teams.

 

Key Responsibilities:

• Marketing Strategy: Develop and implement a multi-channel marketing strategy that drives demand generation, builds brand awareness, and supports customer acquisition and retention goals.

• Team Leadership & Management: Lead, mentor, and grow a high-performing marketing team, fostering a collaborative and results-driven culture. Oversee all aspects of marketing, including demand generation, content, product marketing, digital marketing, events, and PR.

• Demand Generation: Build and scale a robust demand generation engine that delivers consistent, high-quality leads to the sales team. Leverage data-driven marketing campaigns to optimize customer acquisition cost (CAC) and conversion rates.

• Brand Development & Positioning: Strengthen the company’s market position and elevate brand awareness through compelling messaging, positioning, and creative campaigns that resonate with target audiences.

• Product Marketing: Collaborate closely with product and sales teams to develop go-to-market (GTM) strategies, product messaging, and sales enablement materials that effectively communicate the value of the product to different market segments.

• Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, paid social, email marketing, and web optimization, to ensure online presence is optimized for lead generation and customer engagement.

• Content & Thought Leadership: Develop and manage a content strategy that positions the company as a thought leader in the industry, supporting both lead generation and brand credibility. This includes blog posts, whitepapers, case studies, webinars, and industry events.

• Data-Driven Insights: Leverage analytics, KPIs, and market research to inform marketing decisions and optimize campaign performance. Continuously refine marketing strategies based on data insights and market feedback.

• Budget Management: Manage the marketing budget effectively, ensuring that resources are allocated to the most impactful initiatives and channels to maximize ROI.

• Cross-functional Collaboration: Work closely with the executive team, sales, customer success, and product teams to ensure alignment on company goals, market positioning, and customer messaging.

• Market Expansion: Identify new market opportunities, verticals, and geographies to support business expansion and lead generation efforts.

• Reporting & Communication: Provide regular updates to the executive team and board on marketing performance, campaign outcomes, and key insights. Adjust strategies based on performance data.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 8-10 years of marketing experience, with at least 5 years in a leadership role within a B2B SaaS company.

• Proven track record of developing and executing successful marketing strategies that drive lead generation, customer acquisition, and revenue growth.

• Strong understanding of SaaS sales cycles, buyer personas, and product positioning.

• Hands-on experience with demand generation, digital marketing, content marketing, and product marketing in a SaaS environment.

• Excellent leadership and team-building skills, with a proven ability to develop and manage high-performing marketing teams.

• Deep knowledge of marketing automation, CRM platforms, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).

• Data-driven decision-making and a strong focus on metrics to measure and improve performance.

• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

 

Preferred Skills:

• Experience in launching marketing strategies that expand into new markets or verticals.

• Familiarity with Account-Based Marketing (ABM) strategies and enterprise-level sales support.

• Ability to adapt to a fast-paced, high-growth environment and manage multiple priorities effectively.

 

Compensation & Benefits:

• Competitive base salary + performance-based bonuses.

• Equity/Stock options.

• Health, dental, and vision insurance.

• 401(k) or equivalent retirement plan.

• Paid time off and company holidays.

• Opportunities for career advancement and leadership within a high-growth company.

• Flexible working environment (remote options available).

 

How to Apply:

Please submit your resume and a cover letter to [Email Address]. In your cover letter, please detail your experience in scaling marketing efforts within a B2B SaaS environment and your approach to demand generation and brand positioning.

 

Note: This Vice President of Marketing job description highlights the responsibilities and leadership required to drive the overall marketing strategy in a B2B SaaS company. It focuses on demand generation, brand development, and cross-functional collaboration to ensure marketing aligns with broader company goals.