Sales Enablement Manager

Job Title: Sales Enablement Manager

Department: Sales

Location: [Remote/Onsite/Hybrid, specify as needed]

 

Job Overview

As a Sales Enablement Manager at [Company Name], a leading B2B SaaS provider, you will play a crucial role in empowering our sales team with the resources, tools, and training they need to succeed in a competitive market. You will work closely with cross-functional teams including Sales, Marketing, and Product to develop and implement strategies that streamline sales processes, enhance product knowledge, and drive revenue growth. This role requires a strategic thinker with a deep understanding of the B2B SaaS sales cycle and a passion for creating engaging enablement programs that inspire performance.

 

Key Responsibilities

• Enablement Strategy: Develop and execute a comprehensive sales enablement strategy aligned with our business goals, focusing on improving sales productivity, shortening sales cycles, and enhancing win rates.

• Content Creation & Management: Create, organize, and manage a centralized repository of sales enablement materials including sales decks, battle cards, case studies, competitive analyses, and FAQs. Ensure that all materials are up-to-date, accessible, and relevant.

• Training & Development: Design and deliver regular training sessions, workshops, and onboarding programs to enhance the sales team’s understanding of products, customer personas, market trends, and competitive landscapes.

• Sales Process Optimization: Collaborate with sales leadership to refine sales processes and methodologies that drive consistency and efficiency across the sales organization. Act as the go-to expert for sales tools and platforms (e.g., CRM, sales engagement tools).

• Performance Metrics & Reporting: Define and track key enablement KPIs, including time-to-productivity for new hires, content usage, and impact on sales performance. Leverage data insights to continuously improve enablement initiatives and adjust strategies as needed.

• Cross-Functional Collaboration: Partner closely with Product Marketing to ensure product messaging aligns with the sales process and resonates with target personas. Work with Product teams to facilitate knowledge transfer about new releases and feature updates.

• Feedback Loop: Establish a feedback loop with sales teams to gather insights on enablement needs, content effectiveness, and areas for improvement. Act on feedback to continuously enhance the quality and relevance of enablement resources.

 

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field; advanced degree is a plus.

• 3+ years of experience in Sales Enablement, Sales Operations, or a similar role within a B2B SaaS environment.

• Proven track record of developing and implementing successful sales enablement programs that drive measurable outcomes.

• Strong knowledge of B2B SaaS sales cycles and best practices for account-based selling.

• Proficiency in sales tools such as Salesforce, HubSpot, Outreach, Gong, or similar platforms.

• Exceptional communication and presentation skills with the ability to engage and motivate sales teams.

• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.

 

Preferred Skills

• Familiarity with sales methodologies (e.g., MEDDIC, Challenger Sale, SPIN Selling).

• Experience with content management and e-learning tools.

• Project management skills with experience handling multiple initiatives simultaneously.

• Background in coaching or instructional design is a plus.