CRM Manager

Job Title: CRM Manager (B2B SaaS)

Location: [Location - specify if remote/hybrid/on-site]

Job Type: Full-Time

 

About Us

[Company Name] is a fast-growing B2B SaaS company revolutionizing the [industry/sector] with cutting-edge solutions for [briefly describe what the company does]. Our solutions empower businesses to [specific benefits or key customer outcomes]. We’re on a mission to drive success for our clients by continuously enhancing the customer experience and optimizing their journey through data-driven insights.

 

We’re looking for a passionate CRM Manager to join our team and own the strategy, execution, and optimization of our customer relationship management efforts. If you are customer-focused, data-driven, and have a knack for creating seamless customer experiences, we want to hear from you!

 

Role Overview

The CRM Manager will be responsible for developing and managing CRM strategies to nurture and engage our customer base across the entire lifecycle. You will leverage CRM tools, customer data, and automation to deliver personalized and impactful experiences that drive customer retention, satisfaction, and growth.

 

Key Responsibilities

• Develop CRM Strategy: Create and execute a comprehensive CRM strategy focused on customer retention, engagement, and loyalty, tailored to our B2B SaaS customer segments.

• Customer Journey Optimization: Map and optimize the end-to-end customer journey, from onboarding through renewal and expansion, ensuring a cohesive and seamless experience across all touchpoints.

• Data Analysis and Segmentation: Use CRM analytics to understand customer behavior, segment audiences, and drive targeted communication strategies that cater to specific needs and goals.

• Automated Marketing Campaigns: Design, implement, and manage automated marketing workflows that deliver personalized content and experiences based on customer actions, preferences, and lifecycle stages.

• Performance Tracking and Reporting: Define KPIs, track CRM performance, and provide regular insights and reports on key metrics, campaign effectiveness, and areas for improvement.

• Collaboration with Teams: Work closely with Sales, Marketing, and Customer Success teams to align CRM strategies with broader business objectives, ensuring a unified approach to customer engagement.

• CRM Tool Management: Manage and optimize the CRM platform, ensuring data accuracy and maximizing its potential through integrations, automations, and best practices.

• Continuous Improvement: Identify trends, feedback, and opportunities for improvement in customer experience, advocating for customer-centric changes and enhancements across the organization.

 

Requirements

• Experience: 3+ years of CRM management experience, preferably in a B2B SaaS environment.

• CRM Tools: Proficiency with CRM platforms (e.g., Salesforce, HubSpot, or similar), and experience with marketing automation tools.

• Analytical Skills: Strong data analysis skills with the ability to turn insights into actionable strategies.

• Customer-Centric Mindset: Demonstrated success in developing customer engagement programs that drive retention and satisfaction.

• Project Management: Strong project management skills, with the ability to juggle multiple projects and prioritize effectively.

• Communication: Excellent written and verbal communication skills, with experience crafting customer communications and working cross-functionally.

• Adaptability: Ability to thrive in a fast-paced, rapidly changing environment with a proactive and solution-oriented approach.

 

Why Join Us?

• Growth Opportunities: Be part of a high-growth company with opportunities for career advancement.

• Impactful Role: Play a pivotal role in shaping our customer experience and contributing to our customers’ success.

• Collaborative Culture: Join a passionate and dedicated team focused on innovation and results.

• Competitive Compensation: Enjoy a competitive salary, benefits, and potential for performance bonuses.