Chief Marketing Officer

Job Description: Chief Marketing Officer (CMO) 

 

Position: Chief Marketing Officer (CMO)

Location: [Location or Remote]

Type: Full-Time

 

About the Company:

We are an industry-leading B2B SaaS company dedicated to delivering cutting-edge software solutions that empower businesses to optimize operations and achieve scalable growth. As we continue to expand, we are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our global marketing efforts, drive customer acquisition, and build brand authority in key markets. The CMO will play a pivotal role in accelerating our growth, leading all aspects of marketing strategy, and aligning closely with sales and product teams.

 

Job Summary:

As Chief Marketing Officer (CMO), you will oversee the company’s entire marketing function, including demand generation, product marketing, brand development, and customer engagement. You will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth, increases brand awareness, and establishes the company as a leader in the B2B SaaS space. The ideal candidate is a seasoned marketing executive with proven experience scaling marketing operations and driving measurable results in a high-growth environment.

 

Key Responsibilities:

• Marketing Strategy Development: Define and lead the overall marketing strategy for the company, aligning closely with sales, product, and leadership to ensure strategic and financial objectives are met.

• Demand Generation & Growth Marketing: Build and execute data-driven demand generation campaigns across multiple channels (digital, content, social, SEO, events, email) to drive qualified leads, MQLs, and pipeline for the sales team.

• Brand Development: Strengthen and scale the company’s brand, positioning it as an industry leader within the B2B SaaS market. Develop thought leadership content, PR, and external communications to increase market visibility.

• Product Marketing: Oversee the creation of effective product marketing strategies, including positioning, messaging, and go-to-market plans for new product launches. Collaborate with product management to align marketing with the product roadmap.

• Team Leadership: Build, manage, and mentor a high-performing marketing team, driving a culture of accountability, innovation, and excellence. Scale the team as the company grows, ensuring that it aligns with the evolving needs of the business.

• Cross-Functional Collaboration: Partner with sales, product, and customer success teams to align marketing efforts with sales targets, product development, and customer retention strategies.

• Data-Driven Decision Making: Leverage data analytics, marketing automation tools, and CRM systems to track marketing performance, optimize campaigns, and ensure marketing ROI. Continuously analyze performance metrics to adjust strategies accordingly.

• Customer Insights & Market Research: Utilize market research and customer feedback to understand target audiences, refine marketing strategies, and improve customer acquisition and retention. Stay informed on industry trends and competitive positioning.

• Budget Management: Develop and manage the marketing budget, ensuring that resources are effectively allocated to drive maximum impact on company growth and ROI.

• Executive Leadership: Work closely with the executive team to contribute to overall company strategy, provide updates to the board, and ensure marketing alignment with company objectives. Act as a thought leader and spokesperson for the company at key events and in the media.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 10+ years of experience in marketing leadership roles, with a strong background in B2B SaaS, including a proven track record of building and executing successful growth marketing strategies.

• Deep expertise in demand generation, digital marketing, product marketing, and brand development in a SaaS environment.

• Proven experience in scaling marketing operations in high-growth companies, driving pipeline growth, and generating measurable revenue results.

• Exceptional leadership and people management skills, with experience building and developing marketing teams.

• Strong understanding of modern marketing tools and platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics), along with a data-driven mindset to optimize marketing performance.

• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and represent the company externally.

• A visionary mindset with the ability to think strategically and execute effectively in a fast-paced, dynamic environment.

 

Preferred Skills:

• Experience in global marketing campaigns targeting enterprise-level clients.

• Deep understanding of key sales methodologies and alignment between sales and marketing.

• Expertise in growth marketing strategies that focus on customer acquisition, retention, and expansion.

• Knowledge of account-based marketing (ABM) and inbound marketing strategies.

 

Compensation & Benefits:

• Competitive base salary + performance-based bonuses.

• Equity/Stock options.

• Comprehensive health, dental, and vision insurance.

• 401(k) or equivalent retirement plan.

• Generous paid time off and company holidays.

• Opportunities for professional development and executive leadership.

• Flexible working environment (remote options available).

 

How to Apply:

 

Please submit your resume and a cover letter to [Email Address]. In your cover letter, detail your experience leading marketing teams in high-growth B2B SaaS companies and how you’ve driven impactful marketing strategies in similar roles.

 

Note: This Chief Marketing Officer (CMO) job description is designed for high-growth B2B SaaS companies and emphasizes leadership, marketing strategy development, and revenue-driving initiatives. It can be further customized to suit specific company goals, market focus, or team structure.