'The Art of Selling a Premium Product' with Usman Gulfaraz

Welcome to the Scale with Strive podcast,  the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀

I am your host, Adam Richardson and on today’s podcast, I’m excited to speak with Usman Gulfaraz!

With a strong pedigree background in the Tech Sales Space, Usman has worked for companies such as Oracle, Shape Security, Tessian and is now currently the CRO at Speechmatics, a Series B funded 'Speech to Text' AI Platform.

Some of my key takeaways from our conversation were:

💡 The challenges and sacrifices of being a top performing Sales Rep. 

💡 Selling a Premium Product – the Process, Marketing and Product Development required.

💡 And of course, Usman's philosophy around hiring great Sales Reps.

Let’s Dive in!

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Watch the episode on YouTube 🎥 – https://youtu.be/tG4JBn_xIiY

Connect with Usman here - https://www.linkedin.com/in/usman-gulfaraz-4447807/

Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/

Learn more about Strive here - https://scalewithstrive.com/solutions/ 

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11:47   Keys to Success in Sales

19:57  Navigating Sales Challenges With Oracle

31:22  Positioning as a Premium Solution

41:07  Thought Leadership and Market Segmentation

50:08  Sales Process and Execution Strategies

58:13  Sales Pipeline and Product Development Strategies

1:14:37  Building Success Through Forward-Thinking