There has been a lot of discussion about the challenges hiring managers in the SaaS industry have been facing over the last couple of years.
With a new year ahead of us, and new budgets likely to be set in place, even more discussions are taking place.
Is now the right time to hire more salespeople? Is economic uncertainty something to worry about? Are there enough high-quality candidates out there? What is your competition doing in terms of their recruitment efforts?
We’re here to let you know why now is the right time to double down on hiring, for a number of reasons.
1. IT’S STILL VERY MUCH A CANDIDATE-LED MARKET
There was plenty of talk throughout 2021 and 2022 about the post-pandemic ‘Great Resignation’ with candidates in their millions leaving their jobs in a variety of sectors all over the world. This resulted in many people looking elsewhere for jobs, all at once - and often not in the industry they’d previously worked in.
Despite current economic uncertainty, businesses are benefiting from securing talent now - particularly in the first quarter of the year, when an increasing number of candidates are looking for new roles - to remain competitive. With the number of SaaS companies around the globe constantly growing, it’s vital for employers to hire the best candidates on the market ahead of their competition, in order to fuel business growth going forward.
2. YOU CAN INVEST IN LONG-TERM EMPLOYEES
Interestingly, it’s not all about wanting the highest-paying salary available for a lot of salespeople looking for roles within SaaS companies. For many, benefits are just as important, if not more so - and one stand-out factor many candidates are looking for is the opportunity to develop their careers.
If your company is looking to scale, or is currently in the process of growing rapidly, it’s important to invest in employees who are interested in being with you long-term. Not only is this beneficial for your employees with career development and promotion opportunities in place, but it’s also key for business growth.
As your SaaS company grows, so will your employees’ knowledge of your product and brand. By providing career development plans and ongoing training for your go-to-market team, you won’t just be developing their careers - you’ll be building a solid foundation for your organisation, full of people who know and love your software.
3. YOU CAN ATTRACT AND RETAIN CUSTOMERS
If your competitors are prioritising onboarding new customers this year, as well as ensuring the success of existing customers and retaining them, this should be high on your priority list, too.
A great way to ensure your customers are consistently happy with your products and services is to hire the best employees to meet their needs. For example, if you have a high-quality GTM team, you are far more likely to increase your customer acquisition statistics based on how your salespeople perform. Plus, if you are also hiring account managers and senior management to lead and coach these teams, your customer success will be maintained.
Ultimately, doubling down on hiring now will give you a head-start on not only attracting new and retaining existing customers, but it’ll also contribute to your ongoing business growth goals.
STRIVE CAN HELP YOU BUILD AND DEVELOP AN ELITE GTM TEAM
Here at Strive, we source top tier sales talent for scaling and hypergrowth tech companies. To learn more about how we can help your business scale, contact our team on 0203 983 0770 or email hello@scalewithstrive.com.
